SEO Tracking
Intelligent Google Business profile management
See how we developed a modern tool for managing Google Business Profiles that automates SEO tasks, improves local business visibility, and empowers non-technical users to grow their online presence. The project was delivered as an end-to-end software development – from workshops to a ready-to-use SaaS product.
Learning the user base, brand identity, and the core requirements of client's vision.
This phase involved interviewing subjects and conducting usability testing.
Leveraging tools such as Figma, wireframe, Style Guide, & UI Design principles.
Developing the solution using top-notch technology while implementing core functionalities, reviewing code, troubleshooting, testing, and releasing the product.
AI-powered review automation
The system enables automatic generation of review responses, streamlining reputation management processes.
Automated SEO content generation
This feature allows for the instant creation of SEO-optimized posts and entries across platforms without manual input.
Integrated offline-to-online feedback collection
Physical NFC cards or QR plaques facilitate seamless gathering of customer reviews, connecting offline interactions with digital feedback systems.
Comprehensive SEO performance analytics
The platform provides actionable insights and real-time tracking of business visibility and review effectiveness through detailed reports.
SEO Tracking is a modern SaaS application that allows companies to efficiently and directly manage their presence on Google. The project was delivered end-to-end: from conceptual workshops with the client, through UX/UI design, to development, testing, and integration with external services.
The client approached us with the idea of building an app that enables companies to manage their Google presence easily — without the need to hire SEO agencies or have specialized knowledge. The primary goal was to simplify the process of creating and editing Google Business Profiles and allow non-technical users to optimize them independently. They expected a solution that would automate local SEO activities, be intuitive, scalable, and fully integrated with official Google APIs. It was also crucial that the product could evolve in a subscription-based model and be quickly launched to the market.
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The Qarbon IT team managed the entire product lifecycle, from initial analysis and discovery workshops to architecture, UX/UI design, development, and testing. We created a detailed functional concept and user-friendly interface, implementing frontend and backend with React, Node.js, and PostgreSQL. We ensured stable integration with Google APIs (Maps, Places, My Business) for scalable, secure data management and built support for future subscription-based growth. The project progressed in phases with regular communication with the product owner and client’s IT and marketing teams, allowing continuous feature refinement.
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The system integrates directly with Google Business Profile, allowing for seamless management and enhanced visibility on Google Maps.
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A dedicated feature allows instant creation of a simple website based on Google Business Profile data, requiring no technical skills.
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